The Festival Has a New Logo and a New Look!

| August 2, 2022

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To signal the renewal of its commitment to innovation in Science, Technology, Engineering, the Arts and Mathematics (STEAM) education, the Flagstaff Festival Science Board of Directors announces a redesign of its brand identity.

The new brand look features a fresh new logo, color palette and accompanying text elements, but is designed to recognize the success of the Festival’s legacy brand. The first Festival of Science was held in 1990, and since then has grown to become the longest running, entirely free public science festival in the U.S., reaching thousands of people of all ages in the Flagstaff community and beyond. 

Featuring dark purple and bright green, the brand’s primary colors evoke the legacy logo, along with an outline of the San Francisco Peaks. New elements such as the beaker and planetary body icons represent the Festival’s focus on cutting-edge science.

To achieve its goals and to set a new direction focused on innovation and STEAM education, Festival Director Elizabeth Vogler worked with Northern Arizona University Professor Patricia Murphey, Director of the VisualDESIGNLab. Under Murphey’s direction, Visual Communication students Amanda Macholl, Brookelle Baker, Aiden Stella and Rochelle Ring designed a logo and a complete package of branding standards that combined the original sense of place and mission with a contemporary visual update.

“The launch of our new brand identity is symbolic of our strategic vision,” said Virginia Watahomigie, Festival Board President, “and to the future of Festival programming. We are very pleased with the designs provided by the NAU students, and grateful to the VisualDESIGNLab for all their work.”

Learn More About the 2022 Festival

Thank to you to generous major sponsors: W. L. Gore & Associates, the City of Flagstaff/BBB Revenues, Creative Flagstaff, Northern Arizona University, SuddenLink, the Alfred P. Sloan Foundation, Blue Cross Blue Shield of Arizona, the Arizona Community Foundation of Flagstaff and Peaks Audio Productions. The Festival is made possible by the support from sponsors and individuals.


Category: Education, Educational Opportunities, Programs, Resources

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